Switchwords Can Help You Get Fit

It's a well established fact that getting and staying fit is best for you. While we live in this body we may as well live in it feeling good and looking good. Not many people will argue with that. There is, however, one problem. Getting fit is not the most exciting thing in the world and so it takes motivation to get fit and even more motivation to stay fit.Weight issues are not only about...
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Tips to Stay Fit Despite Irregular Workout Routine

With a busy work schedule and a fast paced life, you might not find time for a regular workout schedule. However, nothing justifies compromising with your health and fitness. Another issue that you might be coming across is irregularities in your workout routine. The reason can be any: small kids to take care of, too many guests dropping in, irregular work shifts or simply lack of motivation...
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Maslow’s Marketing Filter

One of the basics of all marketing and advertising training is a teaching of "Maslow's needs pyramid". This pyramid shows the different motivators and needs in a person's life and how they are built one upon the other. Supposedly this is presented to help the marketing student understand consumer motivation and thinking. The problem is I've never seen it applied, in the text books. It's...
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